The Company
Shellie V Designs is a New York-based, 100% locally handcrafted footwear brand.
It all started with a personal quest to find an easy yet versatile sandal that was simply different from other styles on the market. After years of wearing her own creations and receiving positive feedback from strangers, Shellie decided to start her own brand and share her creations with others! Shellie V Designs was started to prove that an entrepreneurial spirit coupled with minimalistic designs is a timeless recipe for creating wearable pieces of art.
All Shellie V Designs are a take on the original, internationally patented sole design created by Shellie.
100% Locally HANDCRAFTED
ANOTHER STAPLE FOR YOUR CLOSET
who
During a vacation trip back to her native Guyana, Shellie Vigilance was inspired by childhood leather footwear-making memories to start sketching a particular leather sole design that came to her.
After working with a local cobbler to make her sketch into a sandals prototype, Shellie wore her creation and was encouraged by the extensive positive feedback she received.
Back in the USA, Shellie continued to wear her creation and the compliments followed. Shellie has continued to create for her personal use additional footwear designs that are based on her original sandal shape. After countlessly getting stopped by strangers to find out where she bought her edgy designs, Shellie realized it was time to release her personal creations to the world.
what
Each footwear design we create is built off an internationally patented sole shape design that is the cornerstone of the Shellie V Designs brand. Shellie V designed the eye-catching shape in 1999 while on a trip back to her native Guyana.
Leveraging her leather-pattern making skills originally developed as a child in Guyana, Shellie V worked with a local cobbler to bring her design to fruition. The design has been further refined to what you see today.
Each design is handcrafted locally within the New York metro. We start with the highest quality leathers that we can get our hands on, and then we handcraft each footwear design meticulously into what we truly consider wearable art.
Our intention is to create footwear designs that have timeless appeal and that can transcend seasonality.
why
Why can’t your flats make you feel just as sexy, as bold, and as elegant as your favorite heels make you feel?
This conundrum is the essence of why Shellie V Designs was started.
Shellie worked with an experienced New York artisan to strike the perfect balance of edginess, simplistic elegance, and quality while creating lightweight, wearable art for the modern woman.
Shellie V didn’t create the original Mods to sell to anyone. Rather, Shellie V designed for her own use something that synthesized her principles of simplistic elegance, quality, and originality.
The story hasn’t changed. Every Shellie V Designs creation originates from Shellie V’s foundational principles, allowing her to create designs that have timeless appeal and that transcend seasonality.
where
Staying true to our New York roots, all Shellie V Designs are conceptualized and prototyped within the New York metro area.
We could have followed the well-worn path of manufacturing our footwear for a lower price overseas, but a staple of Shellie V Designs is staying true to our New York heritage
